While the latest and greatest cell phone bells and whistles may spur lively party conversation, a new national survey shows that the majority of consumers actually prefer basic personalized options and good old fashioned personal service over fancier techno-fare. Jitterbug announced the results of its survey conducted by Kelton Research showing that consumers of all ages tend to have a preference for personalized cell phone features and services and share a strong dislike of cell phone service contracts.